EXPERIENCE THE FOOD

We've been delivering a fresh take on grocery shopping for more than 35 years.

Our History

After returning from a trip to Europe, Ray Berry and his wife Beverly were inspired to bring the charm and essence of an open, European-style food market to America. They wanted to offer a more intimate and personalized shopping experience than the warehouse-type supermarkets popular at the time.

Leaving his job at The Southland Co. overseeing 3,600 7-Eleven stores, the Berry’s poured their life savings into their dream: creating a warm and inviting shopping experience filled with the freshest produce, meats hand-trimmed by butchers in-store, fresh-cut flowers, and the finest foods and ingredients from around the world.

store front

While searching for the ideal place to make their dream a reality, the Berry’s fell in love with the quaint community of Greensboro, North Carolina. On March 5, 1982, the first The Fresh Market store opened in Greensboro on Lawndale Drive, where a store still stands today. Everything about this small, boutique specialty grocery store was designed to enhance the food shopping experience.

The initial 14,000-square-foot store differentiated itself from conventional supermarkets with a farmer’s market atmosphere, complete with locally-grown produce, bins of freshly roasted coffee, an old-world style butcher shop and fish market, in-store bakery, fresh cheeses and cured meats, and floral stands.

The original store became the blueprint for other locations to follow. Today, with 159 locations in 22 states, The Fresh Market is still committed to our original values of providing guests with inspiring, fresh food to make every day eating extraordinary.

The Fresh Market Today

Market Meal Kit blitz shot
Our Mission

We inspire our guests to make everyday eating extraordinary.

Cranberry Slaw
Our Vision

We will be the premier fresh-focused specialty food retailer known for our carefully curated product offerings and for delivering an unparalleled shopping experience, inspiring our guests to try new products, entertain and cook with confidence and assemble easy meals.

Our Values

passion core value

1PASSION

We're passionate about sharing our love of food and the way it brings people together. We enjoy working together and bring a positive energy, commitment and attitude to work every day.

excellence core value

2EXCELLENCE

We strive for excellence in everything we do. We set high standards and clear goals, communicate openly and honestly and always honor our commitments.

teamwork core value

3TEAMWORK

We work together as one team – sharing a common vision, celebrating our successes together and recognizing that each team member is important.

hospitality core value

4HOSPITALITY

We create a warm, welcoming, memorable experience for our guests with exceptional, personal service.

employment opportunities
Employment Opportunities
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Community Involvement
Community Involvement
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Eggs
Animal Welfare Standards
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