GREENSBORO, N.C. (March 26, 2020) – One in nine people struggle with hunger, and with the COVID-19 pandemic necessitating school closures and job disruptions, more Americans than ever will turn to food banks for much-needed support.

As a national mission partner of Feeding America®, The Fresh Market is putting out a call-to-action to raise $250,000 in by the end of April through a fundraising drive in all 159 store locations, and in turn will match these donations up to $250,000 to reach the 5 million meal goal. Every dollar raised helps provide at least 10 meals, and 90% of the funds raised stay in The Fresh Market’s local communities.

“We want to help fill empty food banks in our communities during this unprecedented time of need,” said Jason Potter, President and CEO of The Fresh Market. “If everyone gives just one dollar, collectively we will make a huge impact. We will do our part in this mission and have committed to matching donations collected in our stores with a donation of up to $250,000. Together, we can make a difference and be able to donate at least five million meals to help Feeding America member food banks help their communities impacted by the COVID-19 pandemic.”

Guests can elect to donate to Feeding America in increments of $1.00, $5.00 or any other amount at checkout, starting Friday, March 27 and going through the end of April. The Fresh Market’s team members and guests can also donate online at www.feedingamerica.org/thefreshmarket-covid.

Feeding America member food banks will use funds to serve the most vulnerable members of the community during this difficult time.

*$1.00 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.