GREENSBORO, NC, Oct 23, 2018 – The holidays are a time to bring family together around the table to enjoy good food and give thanks. For many families, getting food on the table remains a struggle, particularly during the holidays.
According to Feeding America, one in eight Americans struggle with hunger, which equates to 40 million people in the United States and includes more than 12 million children.
Rather than asking guests to donate additional monies at the register to help fight hunger, The Fresh Market is giving back with a “Take a Slice out of Hunger this Holiday” program, where a portion of proceeds from pie sales during the entire month of November will benefit Feeding America.
“As a national partner of Feeding America, The Fresh Market not only makes daily food donations to their network of local food banks and food pantries but is also committed to raising much needed funds to buy food, water and supplies where it is needed most,” said Larry Appel, CEO of The Fresh Market. “We are a culinary destination for people who love food, especially around the holidays. With our ‘Take a Slice out of Hunger’ promotion, giving back and giving thanks is literally as easy as pie.”
The Fresh Market sells more than a dozen varieties of pies that are baked fresh in-store, including perennial holiday favorites like pumpkin, old-fashioned apple, apple crisp, pecan and sweet potato, to more decadent versions like chocolate chip pecan, chocolate fudge and caramel apple walnut. For guests looking to add a rustic touch to their holiday dessert table, there is a hand-pleated colonial apple pie made with four pounds of fresh Ida Red apples.
“Ninety-percent of the total funds donated to Feeding America for this effort are distributed locally where The Fresh Market operates, so the monies directly benefit people in the community,” said Doug Montgomery, Managing Director of New Partnerships at Feeding America. “Every dollar donated helps provide at least 10 meals* to people in need.”
“Picking up a pie or two from our bakery will not only make for a special family gathering this Thanksgiving, it will also directly benefit other families in your communities by helping put food on their table throughout the holiday season,” said Emily Stephens, Bakery Category Manager at The Fresh Market.
$1 .00 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.