LaMelo Ball & The Fresh Market's Assists to Assist (SM)

NBA All-Star LaMelo Ball and The Fresh Market Team Up To Feed Charlotte Community With AssistsToAssist(SM) Campaign

This year, fans can follow two scoreboards at Charlotte Hornets home games—one for game points and one tallying Little Big Meals™ donations. Every time point guard LaMelo Ball makes an assist, The Fresh Market will provide 10 of its signature Little Big Meals, “America’s Most Loved Dinner,” to Second Harvest Food Bank of Metrolina® on behalf of the LaMelo Ball Foundation. These fresh meals feed four people and will be given to families through the food bank’s School Based Mobile Pantry Program.

“I’m excited to help my team put points on the board, and every time I do, more Charlotte families will have a fresh, delicious Little Big Meal through the AssistsToAssist program from The Fresh Market,” said Ball.

To jump start the program, The Fresh Market will donate $25,000 to the Second Harvest Food Bank of Metrolina on behalf of the LaMelo Ball Foundation. This donation will provide 145,000 meals* in the Charlotte region at the start of the season.

“We’re thrilled and proud to work with LaMelo Ball to support his foundation’s efforts to provide fresh healthy meals to families in need in the Charlotte community,” said Kevin Miller, Chief Marketing Officer of The Fresh Market. “He’s a leader on and off the basketball court who really cares about the community and is very influential with young people. The Fresh Market is a leader in providing quality fresh food and meal solutions and is highly committed to the communities that we’ve served for over 40 years. It feels like a winning team!”

Note: Applying SHFBM’s formula of $1 = 7lbs of food, this donation of $25,000 will be used to provide 145,000 meals in the Charlotte Region. A meal is defined by the United States Department of Agriculture as 1.2 pounds of food.

Assists to Assist Feb 27
Assists to Assist Logo
LBM Lamelo Ball Standee Mockup