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Attention Team Members: You must register using the dedicated Team Member registration page. If you are a Team Member, please look below to ensure you are on the correct page. If you have any questions, please ask your Manager.

Your email address will be your username. You will not be able to change your email address after submitting without contacting Guest Care.

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  • 1 number
  • 1 upper case letter A - Z
  • 1 lower case letter a - z
  • 1 special character (!,@,#, etc.)

We do not sell or share your info. Privacy Policy.

We do not want to miss your birthday, so please check it twice before submitting! Once you provide your Birth Month and Birth Day, you will have to contact Guest Care to change it.

Choose Your Loyalty ID

Your Loyalty ID will be the phone number you enter at the register for offers, coupons and more.

Win Free Fresh Food for a year!
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Exclusive Savings

Special offers and pricing just for loyalty Members like you.

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Earn rewards for products you love and already buy today.

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Win Free Fresh Food and More For 1 Year!

Members of The Fresh Market Ultimate Loyalty Experience℠ have the chance to win FREE Fresh Food And More For 1 Year. The more you shop, the more chances you have to win!