Explore the fantastic flavors of The Fresh Pick: Berries

Enjoy the Fantastic Flavors of Seasonally Fresh Berries

At The Fresh Market, you’ll always find fresh produce that’s been specially selected and carefully curated to bring you peak flavor and quality. We work closely with growers to source the best produce from around the corner, and around the globe. This month we’re celebrating the sweet, mouthwatering flavors of ripe, fresh berries! We’re featuring the season’s most tantalizing flavors with The Fresh Pick – a celebration of what’s in season now and how we love to serve it, from our fresh produce tables to our bakery and grocery aisles!

What other fruit packs so much taste and nutrition into such a small package? They’re perfect for baking, cooking, as a topping for your favorite cereal or ice cream, and as a healthy snack. To offer berries with the best possible flavor and goodness, we work with growers who provide exceptional quality berries, picked fresh for peak ripeness when they reach our stores.

Blueberry Salad with Grilled Chicken
Blueberry Salad with Grilled Chicken
View Recipe
Spicy Blackberry Pork Tenderloin with Blackberry Salsa
Spicy Blackberry Pork Tenderloin with Blackberry Salsa
View Recipe
Strawberry Balsamic Sundae
Strawberry Balsamic Sundae
View Recipe
1600x900 berries-extraodinary

There are many ways to enjoy these super fruits – here are a few of our favorites:

  • Drizzled with balsamic vinegar and tossed in a salad (goat cheese optional)
  • Blended in healthy smoothies
  • As a topping for cereals, pancakes, and waffles
  • Baked into pies, muffins, pastries, cobblers and all manner of delectable treats
  • Preserved in a flavorful jam, especially when getting overripe
  • In a trifle with creamy vanilla yogurt, angel food cake and dark chocolate shavings
  • As the flavor base for a coulis to enhance savory dishes or sweet desserts
  • As one of the healthiest, low-calorie snacks you can imagine!


Enjoyed around the world for thousands of years, strawberries are among the most popular, delicious, and fragrant of all fruits.

Berry Healthy Besides being low in calories, strawberries are high in vitamins C, B6, and K as well as fiber, folic acid, potassium, and amino acids. Strawberries also contain high levels of nitrate which can increase blood and oxygen flow to muscles.

Berry Interesting

  • Ancient Romans thought strawberries had medicinal powers. They are loaded with Vitamin C so maybe they were on to something.
  • Native Americans enjoyed strawberries centuries before European settlers arrived. Strawberries were eaten freshly picked or baked into cornbread.
  • Botanically speaking, strawberries are not a fruit at all. The fleshy, edible part of the plant is actually part of the flower.


Blueberries pack a lot of flavor, fiber, and nutrition into a small, purplish package, and are second only to strawberries in popularity.

Berry Healthy Blueberries are unanimously hailed as a superfood. Low in calories, and high in antioxidants and fiber, blueberries are currently being studied for an impressive array of health benefits.

Berry Interesting

  • Blueberries are one of our few native fruits. Even apples are imports. Perhaps that popular saying should be, “As American as blueberry pie”.
  • July 11th is National Blueberry Muffin Day. Why wait to celebrate? We have delicious blueberry muffins almost every day in our bakery department.
  • Blueberries are prized today for making natural food dyes. In colonial times, blueberries were boiled in milk to create grey paint.


Brightly colored and juicy, with a great texture, raspberries are many folks’ idea of a perfect taste of summer.

Berry Healthy High in fiber and low in calories, these sweet and satisfying berries are also a great source of Vitamins C, K and E, and boast anti-inflammatory properties. Raspberries are rich with the flavonoids quercetin and gallic acid, which are thought to be beneficial for heart health.

Berry Interesting

  • They are ancient. Thought to have been eaten since prehistoric times. Cultivation in Europe and American began in about the 1600s.
  • They are numerous. Over 200 species exist today.
  • They are colorful. Red is by far the most popular hue but raspberries can also be purple, gold, or black.
  • They work well with others. Raspberries have often been used to create hybrids. The loganberry and boysenberry are popular – and delicious – examples.
  • They don’t continue to ripen after they’re picked (unlike many fruits). That’s why we make sure our raspberries are picked at their peak for optimal flavor.


Juicy blackberries offer a naturally appealing combination of sweet and tart flavor with off-the-charts nutrition

Berry Healthy With one of the highest levels of antioxidants of any fruit or vegetable, the micronutrients in blackberries are being studied for many possible health benefits. You can also count on blackberries for Vitamins C, K and lutein.

Berry Interesting

  • In Old English, blackberries were called “brambles” due to the thorny canes upon which they grew
  • As far back as ancient Greece, blackberries were used to treat gout and, until the 17th century, were known as goutberries.
  • Left unmanaged, blackberries form nearly impenetrable thickets which are sometimes used as hedgerows to keep out intruders
  • Botanically speaking, a blackberry is not a true berry. Rather, it is an aggregate fruit meaning it forms a cluster of small “drupelets” similar to a bunch of grapes (although quite a bit smaller!)

These sweet berry treats are available from our bakery for a limited time. Don’t miss an opportunity this delicious!


1Berry Chantilly Cake

This tantalizing vanilla cake with strawberry filling is enrobed in Buttercream, rolled in almonds and topped with a mound of fresh berries from our produce department.


2Blackberry Cupcake

This new bakery creation starts with a vanilla gourmet cupcake that’s filled & topped with our Blackberry Butter cream (a decadent blend of blackberry preserves and buttercream icing). Finished with a dollop of whipped topping and fresh blackberries, this cupcake is large enough to share but so tasty that you’ll want to just get two!


3Berry Fruit Tart

This decadent Berry Fruit Tart is made fresh in our stores from an all butter shortbread crust, filled with a light pastry cream. Each tart is topped with over a pound of freshly glazed blackberries, blueberries, and strawberries. This berry treat is as appealing to the eye as it is to your taste buds!

We’ve got even more seasonal berry features, including Sweet Blueberry Cornbread, Berry Topped Cheesecake, Berry Pillows and more – visit our bakery this month to explore our berry bonanza!