Discover unique wines for less.
We search high and low for the best sips at the best price points and for over 10 years have brought our guests a treasure trove of highly rated wines at great values. These wines are under $20 but offer the coveted characteristics of a high-quality bottle. Each one is rated at 90 points or higher by trusted sources, including Wine Enthusiast, Wine Spectator and James Suckling.
We love finding new and unusual selections—especially when we can offer a vintage that’s exclusive to The Fresh Market. Keep reading to learn more about our latest 90 Points Under $20 picks, then grab a glass and try some for yourself!

Whitehaven Sauvignon Blanc Showcasing vivacious citrus notes, lemongrass, and green apple, accented by a crisp, herbaceous edge, the bright character of this wine is complemented by its balanced structure and long, clean finish.
Echeverria Limited Edition Cabernet Sauvignon Garnet black color, with aromas of red fruits, chocolate, dried currant, and green peppercorn with a supple fruity-yet-dry medium-to-full body and tangy raisin, cedar, pepper and spice accented finish with rich tannins.

Coppola Diamond Series Claret Dark and luscious, this wine brings together fragrant notes of blueberry, clove, and vanilla with flavors of black pepper, coca, and plum. This wine has good length, firm tannins, and sophisticated character, enhanced by a full body and long finish.
Prati by Louis M. Martini Cabernet Sauvignon The lively nose boasts aromas of blackberry, plum, and black cherry with hints of vanilla. Layers of blackberry jam, black cherry and toasted vanilla on the palate are complimented by soft notes of cedar. Beautifully balanced, this wine offers an acidic structure that holds up nicely to the abundant fruit

Fess Parker Chardonnay This handcrafted wine represents the best of what Santa Barbara County Chardonnay has to offer. Flavors of ripe apple, butter, lemon, and melon are perfectly balanced with light toasty oak on the palate.
Juggernaut Cabernet Sauvignon French oak beautifully transforms intense mountain fruit into a wine with uncommon richness and a smooth and luxurious texture. Rich aromas of black currant, cherry, and cassis with hints of vanilla and cedar.

Cline Sauvignon Blanc A bright and fruity palate with ripe fruit aromas of lemon, lime and white grapefruit; and a palate that opens further to just-ripe stone fruits such as white peach and white nectarine, as well as earthy-floral notes of chamomile and apple blossom.
Pine Ridge Chenin Blanc Viognier Crisp, bright, and vivacious! The Chenin aromatics bring citrus characters of lime, orange blossom, honey suckle, ginger, and melon. The viognier aromatics tend to be a little heavier on stone fruit of nectarine and peach with hints of floral characters

Rodney Strong Alexander Valley Cabernet Sauvignon
With powerful aromas of lush red plum and dark berries, hints of cassis and milk chocolate play in the background. The dried fig and chewy tannins give this wine a strong backbone, while the 18 months of barrel aging have softened this bold wine just enough to enjoy now with a cheese and charcuterie board.
Tormaresca Calafuria Rose
Intense aromas of pomegranate, peach and grapefruit dance on the nose. These fruit characters merge with floral notes of violet on the palate. Initially soft flavors fill the palate then finish with crisp acidity and an aromatic, persistent finish.

Ferrari-Carano Pinot Grigio Friuli Grave Bright, clean, and refreshing are the defining qualities of this wine. Delicate notes of acacia flowers, florals, white peach, and lemons are brought to life by the wine’s crisp acidity, making it a crowd-pleaser for special occasions or any night of the week.
Murphy Goode Pinot Noir From the marine-influenced vineyards of Sonoma County down to hills of the idyllic Santa Barbara. Cool conditions in these prime growing spots keep grapes at a perfect balance between vibrant dark fruit character and bright acidity. Notes of vanilla from aging in French and American oak add complexity to the intense black cherry aromas and flavors.