12 Day of Giftmas Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, U.S. TERRITORIES AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. THIS PROMOTION IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH OR INSTAGRAM®.

1. Entry Details: The promotion period for this Promotion starts on December 1, 2024 at 6:00 AM ET and ends on December 12, 2024 at 9:00 PM ET (the "Promotion Period"). The Promotion consists of twelve (12) winner selections (one winner selected for each day of the Promotion Period). Each day of the Promotion Period will have a separate entry period beginning at 9:00 AM ET and ending at 6:00 PM ET of that day (each an “Entry Period”). During any Entry Period, find The Fresh Market’s Instagram posts about The 12 Days of Giftmas and post a comment with an answer to the question about the gift of the day. You will automatically receive one (1) entry when your comment is posted. Sponsor’s computer is the official time-keeping device for this Promotion. Limit one (1) entry per person per day. Sponsor is The Fresh Market, 300 N. Greene Street, Suite 1100, Greensboro, NC 27401. This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. Entrants are providing information to Sponsor and not to Instagram. For a copy of these Official Rules, print them from this website.

2. Eligibility: Open only to residents of AL, AR, CT, DE, FL, GA, IL, IN, KY, LA, MD, MA, MS, NJ, NY, NC, OH, OK, PA, SC, TN, and VA, who are 18 years or older and following The Fresh Market on Instagram as of the date of entry on such platform and who have not, at the time of the drawing, been selected as a prize winner of any other 12 Days of Giftmas Sweepstakes prize. Employees, shareholders, officers and agents of Sponsor, or any of their respective affiliates or advertising agencies, and their immediate family members and persons residing in the same household of such employees are not eligible to enter or win this Promotion.

3. Winner Selection: Twelve (12) winners (one (1) for each day in the 12 Days of Giftmas) will be chosen by random selection from all eligible entries for the applicable Entry Period as of 9:00 PM ET on the selection date for each Day of Giftmas, as follows: one (1) winner will be chosen on or about December 1, 2024 (“1st Day Winner”); one (1) winner will be chosen on or about December 2, 2024 (“2nd Day Winner”); one (1) winner will be chosen on or about December 3, 2024 (“3rd Day Winner”); one (1) winner will be chosen on or about December 4, 2024 (“4th Day Winner”); one winner will be chosen on or about December 5, 2024 (“5th Day Winner”); one (1) winner will be chosen on or about December 6, 2024 (“6th Day Winner”); one (1) winner will be chosen on or about December 7, 2024 (“7th Day Winner”); one (1) winner will be chosen on or about December 8, 2024 (“8th Day Winner”); one (1) winner will be chosen on or about December 9, 2024 (“9th Day Winner”); one (1) winner will be chosen on or about December 10, 2024 (“10th Day Winner”); one (1) winner will be chosen on or about December 11, 2024 (“11th Day Winner”); and one (1) winner will be chosen on or about December 12, 2024 (“12th Day Winner”). For each winner selection, once the potential winner’s eligibility is verified, Sponsor will notify the potential winner via Instagram. The potential winner will then be instructed to direct message The Fresh Market via Instagram. If the potential winner notification is returned as undeliverable, if potential winner does not respond to notification within 48 hours of notification, or if the potential winner is found by Sponsor to be ineligible, the potential winner will be deemed to have forfeited the prize and the prize will be awarded to an alternate potential winner selected in a random drawing from all remaining eligible entries and verified through the same process.

4. Odds: Odds of winning a prize depend on the number of eligible entries received during the applicable Entry Period.

5. Prizes: The 1st Day Winner will receive an assortment of indulgent chocolates (ARV: $173.89). The 2nd Day Winner will receive an assortment of holiday items around the world (ARV: $146.57). The 3rd Day Winner will receive an assortment of peppermint items (ARV: $90.00). The 4th Day Winner will receive an assortment of cookies and cocoa items (ARV: $125.03). The 5th Day Winner will receive an assortment of coffee and tea items (ARV: $95.90). The 6th Day Winner will receive an assortment of holiday charcuterie items (ARV: $123.55) The 7th Day Winner will receive an assortment of snack items (ARV: $125.89) The 8th Day Winner will receive an assortment of sweet items (ARV: $135.31). The 9th Day Winner will receive an assortment of holiday baking items (ARV: $126.43). The 10th Day Winner will receive an assortment of stocking stuffer items (ARV: $76.37). The 11th Day Winner will receive an assortment of gift and hosting items (ARV: $256.90). The 12th Day Winner will receive The Fresh Market Gift Card (ARV: $250). Total ARV of all prizes: Estimated $1,730. No prize substitutions or cash equivalents of prize are permitted except at Sponsor’s sole discretion, and then only for a prize of equal or greater value. Prizes are not transferable. Taxes on prizes are the sole responsibility of prize winners. Unclaimed prizes may not be awarded. Limit one (1) prize per household during Promotion Period.

6. General: See Sponsor’s Privacy Policy for information about how Sponsor uses and stores Entrants’ information. Use of any automated system to participate is prohibited and may result in disqualification. Entrants agree: (a) to be bound by these Official Rules and by the decisions of the Sponsor, which are final and binding in all respects, (b) to be contacted by Sponsor via Instagram, mail, email or telephone, and (c) that, except where prohibited by law, Sponsor may publish or incorporate winner’s name and/or likeness, address (city and state only), and prize information, in any and all media now existing or hereafter devised for promotional or any other purpose whatsoever, without attribution, notification, compensation or consents. As a condition of entering the Promotion, each Entrant and winner agrees that: (1) under no circumstances will Entrant and/or winner be permitted to obtain awards for punitive, incidental, consequential, indirect or special damages, any claims, judgments or awards shall be limited to actual out-of-pocket expenses, and Entrants and/or winners waive all rights to have damages multiplied or increased; (2) all causes of action arising out of or connected with this Promotion, or any prizes awarded in this Promotion (or activity related thereto), shall be resolved individually, without resort to any form of class action; and (3) in no event will any Entrant and/or winner be entitled to receive attorneys’ fees. By participating, Entrants release Sponsor, Instagram, and their respective affiliates, officers, employees, agents, and consultants, from any and all liability for any injury, death, loss, tax liability or damage arising from their participation in this Promotion, or resulting from acceptance, or enjoyment of any prize. Failure to comply with either these Official Rules or the Terms of Use of this website may result in disqualification from this Promotion. Sponsor reserves the right to modify, suspend or terminate this Promotion in the event it becomes infected by a computer virus or is otherwise technically impaired or if tampering, unauthorized intervention, fraud, technical failures or other causes beyond Sponsor’s control corrupt the administration, security, fairness, integrity or proper play of the Promotion. Sponsor, Instagram and Facebook are not responsible for: (i) late, delayed, incomplete, damaged, garbled, incomplete, misdirected, or lost entries, (ii) any human error, technical malfunctions, lost or delayed data transmission or any interruption of any computer equipment or software; or (iii) inability to access any web site or online service, or any other error or malfunction. In the event Sponsor cancels or suspends the Promotion for technical reasons, Sponsor shall award the prizes to twelve (12) winners chosen by random selection from entries received prior to the date of cancellation or suspension. In the event of a dispute over the identity of an Entrant, the Entrant will be the person assigned to the Instagram account used to enter the Promotion. Any attempt by any Entrant to submit more than the permitted number of entries by using multiple/different email accounts, identities, registrations or logins, or any other methods will void that Entrant’s submissions, and all submissions from the Entrant may be disqualified. This Promotion is governed by the laws of the United States and the State of North Carolina. Participants agree that any unsettled dispute relating in any manner to this Promotion shall be individually resolved, without any form of class action, before a court located in Guilford County, North Carolina. EACH PARTICIPANT EXPRESSLY AND IRREVOCABLY CONSENTS TO PERSONAL JURISDICTION IN THE STATE OR FEDERAL COURTS SITTING IN GUILFORD COUNTY NORTH CAROLINA.

7. Questions and Winner’s List. Any questions, comments or complaints regarding this Promotion should be directed to Sponsor and not to Instagram. For the winners’ names, send a self-addressed, stamped envelope postmarked by July 1, 2025 to: 12 Days of Giftmas Sweepstakes, Attn: Social Media Team, 300 N. Greene Street, Suite 1100, Greensboro, NC 27401, or visit https://www.instagram.com/thefreshmarket/. Requests for the winners’ names will be fulfilled after the winners’ names have been verified.