This! Was Worth the Wait

Discover All That's New in Greensboro on Lawndale Drive!

This! Is The Fresh Market

Since we first opened in Greensboro 40 years ago, we’ve offered our guests the freshest, most delicious food and quality service. Today, we’re taking The Fresh Market to a new level of innovation—starting with your local store.

We have taken our fresh, curated ingredients and created a new in-store culinary experience featuring signature dishes you won’t find anywhere else. Enjoy hot, fresh-made foods like smoked-in-house barbecue, ribs and brick oven pizza sold whole or by the slice. Let us make a custom salad for you, or try a custom-made sandwich or taco. We’ll even have beer and wine you can sip while you shop.

Enjoy a special presentation of our Grand Re-opening Ribbon Cutting to see our latest innovations.

Early risers can come in as early as 7am for fresh-baked, hot biscuits loaded with everything from bacon, egg and cheese to Korean fried chicken. Coffee lovers: There’s more for you, too. We’re proud to announce our partnership with Roasting Plant Coffee. Roasting Plant’s patented Javabot™ lets you choose from an array of freshly roasted beans or custom blends, made to order by the cup in less than a minute. Described by customers as “Willy Wonka meets the Apple Store,” Roasting Plant brews and roasts beans using the latest technology for the best-tasting coffees, cappuccinos, lattes and more. It’s a treat for the senses, and something you’ll have to see (and taste) for yourself.

Visit us at 3712 Lawndale Drive for our newest groundbreaking culinary experience. This! Is The Fresh Market, and we can’t wait to serve you.

Jason Potter CEO, The Fresh Market

Meet Jessi, Your Store Manager

Jessi East - Store Manager

When Jessi walks her store, you see the passion she has for The Fresh Market. A 15-year employee with our company, she says the passion of her team and the guests that come to shop at the store are two of the many reasons she loves her job. “I fell in love with The Fresh Market from the beginning, from the service to the products we provide.”

Known well by her customers, Jessi loves when guests stop and ask her about what’s new in store. If you ask her about all the new changes happening now, she’ll tell you “I’m super excited about it, and I know our customers will be too. It’s so different from what anyone else is doing.”

This! Will Be Better Than Drive-Thru

We invite you to visit us at 3712 Lawndale Drive in Greensboro to discover what's new, from hot coffee roasted to perfection in our store and biscuits served warm all day, to brick oven pizza and wine and beer by the glass! Explore the higlights below and keep scrolling to read our 27-page Special Edition Greensboro Magazine that includes our full menu.

Roasting Plant Coffee Tubes - Store 1
Roasting Plant Coffee

The Fresh Market and Roasting Plant Coffee are committed to bringing you the best quality coffee you can buy, and the absolute freshest. Roasting Plant’s signature Javabot™ system brings the expertise of Roast Master Genevieve Kappler to every single-sourced bean and every cup served. Enjoy a selection of the highest grade specialty coffee in the world, roasted to perfection in our store throughout the day.

We invite you to come by and pick up a cup to start your day, enjoy while you peruse our aisles or take a bag of freshly roasted beans home to enjoy. Our roasted-in-store coffee is availabe to enjoy by the cup (freshly ground & brewed, just for you!) or to take home and brew using your favorite method.

Fried Chicken and Pimento Cheese Biscuit - Store 1
Hot & Freshly Made Biscuits

Spice up your breakfast or lunch, afternoon snack or dinner on the go routine with our delicious new biscuit menu. Our biscuits are made with cream cheese for a softer, more tender bite, and topped with exclusive ingredients and flavor combinations.

Enjoy peppered candied bacon or The Fresh Market Sausage with scrambled egg and savory cheddar, or try one of our Chicken Biscuits — Fried Chicken & Pimento Cheese or Korean Fried Chicken with Korean BBQ Sauce and Feisty Slaw.

You can also satisfy your sweet tooth with our Strawberry Shortcake Biscuit, topped with fresh strawberries and creme fraiche.

Updated Berry-Smoothies 2022
Freshly Made Smoothies

Smoothies have never been so packed full of delicious ingredients. With fresh fruit from our Produce Department, our smoothies are not only fantastically tasty, but nutritious too. Try the classic flavors of our Strawberry Blueberry and Banana Strawberry Smoothies, sip our refreshing Mango Pineapple Smoothie (made with mangos, pineapple and apple juice), dig into an Acai Bowl packed with blueberries, bananas, acai and almond milk, or go green with our Tropical Kale & Spinach Smoothie.

Whether for breakfast, lunch or a snack, our gourmet smoothies will not only soothe your hunger, but will leave your tastebuds jubilant.

Hummus Salad - Store 1
Signature & Custom Salads

We have taken our best ingredients and composed the most flavorful Signature Salads imaginable. One of our culinary kitchen favorites is the Steak, Bacon & Blue, that not only includes perfectly seasoned flank steak, but also walnuts, dried cranberries, gorgonzola cheese, with The Fresh Market Maple Balsamic Vinaigrette to finish. Our Mediterranean salad (shown above) features falafel, The Fresh Market Hummus, quinoa, cucumber, mint and creamy feta.

For those salad aficionados who love to create their “perfect” salad, come in to customize and create the salad you crave with a wealth of tantalizing ingredients to choose from.

Jackfruit “Carnitas” Tacos - Store 1
Flavorful Artisan Tacos

You’ll love our tacos. Mix any three types and savor tastes like our house pickled vegetables (with rice wine vinegar, sugar and pepperflake) used to top our Carne Asada tacos. Chipotle-Braised Chicken tacos, Chili-Braised Pork tacos and Tofu Soffritos round out our menu and are served with Guacamole, pico de gallo and pickled red onion.

Ultimate Crab Cake Sandwich - Store 1
Hand-Crafted Sandwiches

Sandwiches–another word for joy! Our Chicken BLTA (A for avocado) uses a soft artisan roll made exclusively for The Fresh Market, while our Ultimate Crab Cake on a brioche bun features Feisty Slaw (red and green cabbage with red chili flakes and more). Meat lovers will swoon over our Smoky Pork Cubano and Roast Beef & Imported Swiss sandwiches, while vegetarians can enjoy our Caprese Baguette that's dressed with The Fresh Market Balsamic Glaze.

In-store Wine Display - Store 1
Wine & Charcuterie

The art of eatertaining just got more exciting! Our expansive wine selection provides choices from around the world. Choose a fruity rioja from Spain or a dry, crisp sauvignon blanc from New Zealand. Pair it perfectly with our vast selection of charcuterie, inclusive of varieties of meats and cheese to make the perfect board for every occasion.

Plus, sip while you shop! We offer wine and beer by the glass, including La Crema Chardonnay and Elouan Pinot Noir.

Brick Oven Pizza - Store 1
Brick Oven Pizza

Hey pizza lovers! Our brick oven pizza offerings take The Fresh Market experience to a tastier and decidedly more convenient level.

Our brick oven locks in flavors and tastes you'll smell when you walk in the door. Go with one of the epicurean pies we’ve created, like Call Me ‘Fredo, or go off the map and our pizza teams will gladly customize your pie with your favorite ingredients. We offer delicious, fresh pizza by the slice or whole pies.

BBQ BRISKET PLATE March 2022-The Square
BBQ, Brisket, Ribs & Sides

Our pitmasters smoke our meats and ribs “low and slow” over hardwood, flavoring and tenderizing it to perfection. Our pulled pork is rubbed with our chef’s blend of spices and then finished with mop sauce. Before our brisket hits the smoker, it’s rubbed with brown sugar, salt and pepper for optimum flavor.

Pick up a plate of your favorite smoked meat plus two tasty sides for a delicious, satisfying meal. Our signature sides include White Cheddar Mac & Cheese, Roasted Brussels Sprouts, Corn Soufflé, Collard Greens and Smoked Pit Baked Beans. Come and try all of our smoked-in-house meats and signature sides–you’ll be glad you did!

Sweet and Sour Pork Braises - Store 1
Signature Braises

Braising is about drawing out the flavor. Our Paprika Beef braise starts with our fresh premium selection of meat from our in-house butcher and seasoned with generous amounts of our own sweet and smoked paprikas. We then high roast it before we cook it “low and slow” in an aromatic vegetable base with organic tomatoes for three hours. We braise our vegetables with equal care, creating a vegetarian tagine seasoned with cilantro, garlic, ginger, coconut milk, lemon and turmeric that leaves your senses wanting more.

Our Signature Braises menu includes Chicken & Italian Sausage, Honey Curry Pork and Paprika Beef with Root Vegetables. While shopping for the week, order your favorite braise and sides for dinner tonight!