COVID-19 Updates

Last Updated May 12, 2020

The Fresh Market’s Response to COVID-19

Bringing you our best means so much more these days. Learn how we’re keeping guests and team members safe while offering the best in fresh, specialty foods and service.

First, we want to say thank you to our team members and our guests for your continued loyalty and support during this stressful time. You are part of The Fresh Market family and we couldn’t continue to serve our communities when they need us the most without you.

The health and safety of our team members and guests, as well as the cleanliness of our stores, remain our top priorities at The Fresh Market. We are actively working with our safety experts, vendors and suppliers to ensure we are taking all precautionary measures and adhering to recommendations from federal and state health officials to prevent the spread of germs.

To help keep our communities healthy and safe, we’ve put some new practices in place. Our Team Members are now required to wear face coverings in the store, and we ask that all guests do, too. Please be sure before you enter our stores to have a face covering. This new protocol is in accordance with the CDC’s latest recommendations.

How You Can Help

By following a few simple guidelines, you can help us keep our stores safe and accessible for everyone. The CDC has instructions for how to make your own cloth face covering, which can be found here. Please wash or sanitize your hands before and after putting on a face covering.

TFM employee wearing face covering
Wear A Face Covering

Our team members are now required to wear face coverings. We’re asking that all guests do, too. Wear a mask or make your own. You can also use bandanas and scarves.

Shop Two Carts Apart Floor Decal
Shop Two Carts Apart

Limiting face-to-face contact with others is the best way to keep everyone safe. Shop smart—stay two carts (or six feet) apart!

The Fresh Market E-commerce site desktop and app
Shop Online for Delivery or Pickup*

Visit our online store to order easy meals (like our made-in-store Market Meal Kits!), pantry staples and more. Choose curbside pickup* or have your groceries delivered to your doorstep.

*Curbside currently not available in all locations

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Support Local Food Banks

Last month you helped us donate more than 5.3 million meals* to people in need. We’re continuing to collect donations for Feeding America, as the need to support our communities is greater than ever. Consider giving $1, $5 or more the next time you shop with us.

*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.

Additional safety measures and preventive steps we’re taking include:

  • STORE HOURS The Fresh Market has temporarily changed our hours of operation for stores with extended hours to 8 AM – 9 PM, seven days a week.

    NOTE: Some individual store hours may change slightly to accommodate local ordinances being put in place. Any changes to specific store hours will be communicated on your local store’s Facebook page and guest email, in addition to signage at the store.

  • RESERVED SHOPPING HOURS FOR THOSE AT HIGHER RISK On weekdays the first shopping hour of 8 AM – 9 AM will be reserved for seniors and other individuals most at risk as identified by the CDC. We ask that our other guests who do not fall into a higher risk category respect this reserved hour.

  • FOOD SUPPLY & AVAILABILITY The Fresh Market has worked diligently with our suppliers to mitigate any disruption to our food deliveries. We receive deliveries daily and are continuously replenishing our stores. We ask that guests purchase only for their immediate needs. In some areas, we are temporarily limiting purchase quantities on some items in higher demand such as milk, eggs, chicken, paper products, and disinfectants.

  • HEALTH AND SAFETY ENHANCEMENTS IN OUR STORES We continue to reinforce the enhanced cleaning and disinfection protocols throughout our stores, including designating team members to routinely disinfect high touch point areas.

    Social distancing guidelines have been posted in our stores. We have installed plexiglass shields at the checkout lane and implemented contactless credit card payments. We are also providing gloves for all cashiers as well as those who already wear gloves for food preparation. We always encourage team members to diligently wash their hands, but we also have scheduled hand washing.

    For added safety, we are also limiting the number of guests allowed in our store at one time. We apologize for any delays this necessary practice may cause you.

    The Centers for Disease Control and Prevention (CDC) updated its guidance regarding face masks, recommending that people wear cloth face coverings in public settings where other social distancing measures are difficult to maintain, especially in areas of significant community-based transmission.

    In light of this guidance, our store teams are required to wear cloth face coverings as we work to secure a steady supply of masks to provide to employees. If you would like to make your own face coverings, you can find simple instructions on the CDC website.

    We are reviewing additional personal protection decisions on a daily basis, as guidance from the health authorities evolves. Please check back to this page for any updates.

  • SUPPORTING OUR TEAM MEMBERS The Fresh Market has established resources for team members, including a health advocate to answer their medical questions, and a hotline for team members to access seven days a week.

    If a team member is not feeling well, they are instructed not to come to work. If they are experiencing symptoms consistent with coronavirus, we have activated a 24/7 team member COVID-19 response line, which enables us to track the health of all of our associates specific to coronavirus.

    Any team member who is required to undergo mandatory quarantine qualifies to receive our emergency COVID-19 pay where they receive their regular pay for up to 14 days.

    It is also important to recognize our team members for their extra efforts during this time, and we are thanking them with additional health benefits, food purchase discounts, and compensation.

  • HIRING We are actively hiring additional team members to support our stores in this time of need. Please go to careers.thefreshmarket.com to apply.

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Letter from our President & CEO, Jason Potter, on Saturday, April 4, 2020

Dear Valued Guest:

Your safety and the safety of our team members is our top priority. We continue to follow the guidance from The Centers for Disease Control (CDC), World Health Organization, and Food & Drug Administration in every decision we are making.
As part of continuing to communicate with you during this time, we wanted to update you on all of the additional measures we are taking in our stores, for our team members, and in the community.

Additional Safety Measures in our Stores Here are just some of the measures we have implemented to improve the shopping environment in our stores and to help assist with the six-foot physical distancing guidance:

  • Dedicating full time team members to help with the enhanced cleaning and disinfection taking place throughout the store, including wiping down carts and baskets, as well as other high touchpoint areas.
  • Physical distancing visual guidance has been placed throughout the store, including at checkout and service counters. We have also rearranged and removed product displays to create more space.
  • Plexiglass guard installation at the registers has been rolled out this week to all of our stores and will be completed by April 5.
  • Contactless credit card checkout where no signature is required
  • Asking guests to load their own groceries if they would like to use their recyclable bags from home
  • Adjusting store hours and in-store guest count as needed, following all local government guidance
  • Designated reserved shopping hours of weekdays at 8 AM – 9 AM for those in the CDC high risk categories
  • Increasing curbside pick-up locations for online ordering
  • Pre-packaging items previously sold in bulk or at self-serve bars, such as olives. We will continue to evaluate each category and will make further adjustments as needed.
  • Secured additional distribution and supply chain avenues to maintain deliveries and minimize out of stock items that are in higher demand

Facemasks and Gloves Yesterday, the Centers for Disease Control (CDC) announced the agency has updated its guidance regarding face masks, recommending that people wear cloth face coverings in public settings where other social distancing measures are difficult to maintain, especially in areas of significant community-based transmission. Additionally, the CDC emphasized that surgical masks and medical respirators be preserved for health care providers.

In light of this new guidance, our store teams may wear cloth face coverings. For our guests who would like to do so as well, the CDC has posted instructions for making cloth face coverings, which can be found here.

We are reviewing other personal protection decisions, such as whether it is prudent to have team members wear gloves, other than those who already wear gloves for food preparation. The CDC has not changed their recommendation on this, since coronavirus is spread through droplets and gloves therefore would not mitigate the transmission of this disease. The handwashing guidance given to our team members, as well as protective shields at the registers, currently offer the best protection for both our cashiers and guests.

Taking Care of Team Members When the threat of coronavirus first began to emerge, we immediately established a taskforce to set up detailed protocols and processes. This includes enhanced cleaning and disinfection protocols, as well as specific steps team members should take for their wellbeing, their coworkers and our guests.

If a team member is not feeling well, they are instructed not to come to work. If they are experiencing symptoms consistent with coronavirus, we have activated a 24/7 team member COVID-19 response line, which enables us to track the health of all of our associates specific to coronavirus.

Any team member who is required to undergo mandatory quarantine qualifies to receive our emergency COVID-19 pay where they receive their regular pay for up to 14 days.

It is also important to recognize our team members for their extra efforts during this time, and we are thanking them with additional health benefits, food purchase discounts and compensation.

Taking Care of the Community In addition to hiring team members from the heavily impacted hospitality and restaurant industry, we are also on a mission to donate Five Million Meals in our communities through our partner Feeding America. Every dollar raised helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. Ninety percent of the funds raised stay in The Fresh Market’s local communities.

Guests can elect to donate to Feeding America in increments of $1.00, $5.00 or any other amount at checkout, through the end of April. The Fresh Market’s team members and guests can also donate online at www.feedingamerica.org/thefreshmarket-covid.

Please reach out to The Fresh Market guest care team using our online feedback form or call us at 866-817-4367 or 336-389-5795 Monday-Friday 8am-5pm (Eastern Time) with any questions.

Thank you for your continued support and trust in us.

Jason Potter Signature

Jason Potter President & CEO, The Fresh Market

MEDIA INQUIRIES

For media inquiries and updates, please contact: media@thefreshmarket.net 336.389.3751

Additional Resources for our guests: