COVID-19 Updates

Last Updated January 28, 2021


GREENSBORO, NC, Jan 28, 2021 – Since the beginning of the pandemic, The Fresh Market’s priority has been to keep our team members and guests safe. Now that essential workers are beginning to become eligible to receive the COVID-19 vaccination, The Fresh Market is providing team members with greater flexibility in their schedules along with two hours of hourly pay to accommodate them receiving the vaccine.

“We are doing everything we can to support and accommodate team members’ ability to receive the COVID-19 vaccine,” said Jason Potter, President and CEO of The Fresh Market. “By helping alleviate barriers to receiving the vaccine, we can continue to provide the safest work environment for our team members, and a safe place to shop for our guests.”

All safety protocols remain in place at the store, including wellness checks at the start of each shift, mandatory face coverings for team members and guests, social distancing throughout the store, and enhanced cleaning and disinfection.

The Fresh Market’s Response to COVID-19

cleanest grocery store in America

To Our Valued Guests:

Thank you for your continued loyalty during this unprecedented time.

We are proud to bring you the highest quality, freshest foods and restaurant quality meals, delivered with impeccable service in an exceptionally clean and well-stocked store.

As coronavirus continues to impact our communities, it is more important than ever to continue to follow the safety measures we have put in place in our stores from the very beginning, including:

wear a face mask signage in store
Wear A Face Covering

Our team members are required to wear face coverings. We’re asking that all guests do, too. Wear a mask or make your own. You can also use bandanas and scarves.

social distancing signs in store
Shop Two Carts Apart

Limiting face-to-face contact with others is the best way to keep everyone safe. Shop smart—stay two carts (or six feet) apart!

Health & Safety Enhancements In Our Stores

We continue to reinforce the enhanced cleaning and disinfection protocols throughout our stores, including designating team members to routinely disinfect high touch point areas.

In addition to emphasizing these practices with our team members we also conduct wellness and temperature taking checks with every team member before the start of their shift. Any team member that does not feel well, or has a temperature above 100.1, is asked to go home.

Social distancing guidelines have been posted in our stores. We have installed plexiglass shields at the checkout lane and implemented contactless credit card payments. We are also providing gloves for all cashiers as well as those who already wear gloves for food preparation. We always encourage team members to diligently wash their hands, but we also have scheduled hand washing.

We will continue to earn your trust and are so appreciative of all the support and encouragement you have shared with us.

Linda M Web testimonial
"The atmosphere is very pleasant and relaxing, the store is clean, and thankfully they are requiring masks. It is always clean, and the food choices are wonderful!"

Linda M. - Pawley's Island, SC

Roanoke Testimonial Caroline N
"Very organized during this crazy time. I felt very safe shopping there."

Caroline N. - Gladehill, VA

More Ways To Help

The Fresh Market E-commerce site desktop and app
Shop Online for Delivery or Pickup*

Visit our online store to order easy meals (like our made-in-store Market Meal Kits!), one-day deals, pantry staples and more. Choose curbside pickup or have your groceries delivered to your doorstep.

Our app is the easiest way to order for curbside pickup and delivery. Carefully selected for quality and freshness, every item in your basket comes with a 100% satisfaction guarantee. Download on the App Store or get it on Google Play.

5 million meals signage
Support Local Food Banks

As the need for food assistance during this time continues to rise, The Fresh Market and our guests stepped up to help feed our communities. Together, we raised $1.6 million dollars for Feeding America in 2020. Every dollar raised helps provide at least 10 meals secured by Feeding America on behalf of local member food banks, with 90% of the funds staying in The Fresh Market’s local communities. This equals 16,000,000 meals and counting! Thank you for your generosity and support. Because the need is ongoing, we have maintained the Feeding America® COVID-19 Response Fund link so guests have the opportunity to continue to donate directly to Feeding America.

Additional safety measures and preventive steps we’re taking include:


On weekdays the first shopping hour of 8 AM – 9 AM will be reserved for seniors and other individuals most at risk as identified by the CDC. We ask that our other guests who do not fall into a higher risk category respect this reserved hour.


The Fresh Market has worked diligently with our suppliers to mitigate any disruption to our food deliveries. We receive deliveries daily and are continuously replenishing our stores. We ask that guests purchase only for their immediate needs. In some areas, we are temporarily limiting purchase quantities on some items in higher demand such as milk, eggs, chicken, paper products, and disinfectants.


The Fresh Market has established resources for team members, including a health advocate to answer their medical questions, and a hotline for team members to access seven days a week.

If a team member is not feeling well, they are instructed not to come to work. If they are experiencing symptoms consistent with coronavirus, we have activated a 24/7 team member COVID-19 response line, which enables us to track the health of all of our associates specific to coronavirus.

Any team member who is required to undergo mandatory quarantine qualifies to receive our emergency COVID-19 pay where they receive their regular pay for up to 14 days.

It is also important to recognize our team members for their extra efforts during this time, and we are thanking them with additional health benefits, food purchase discounts, and compensation.


We are actively hiring additional team members to support our stores in this time of need. Please go to to apply.


For media inquiries and updates, please contact: 336.389.3751

Additional Resources for our guests: