Bring on the Best
Nourishing your love of the extraordinary.
When we put our name on something, it means we couldn’t stop thinking about it. The taste, the texture. The silky crunchy yumminess that makes you pause mid-bite and say oh wow. The kind of food that gets passed around the table, texted to friends, hoarded in kitchen cabinets, even slipped into suitcases headed for home.
This is food we believe in—fiercely, fully and with joy.
That belief lives in every jar, box, and bottle with our name on it. Because when you shop our private label, you’re trusting us with your happiness. You’re saying yes to flavor, to care, to craft. You’re embracing the kind of eating that brings you back to the moment—and back to your best self.
We believe extraordinary food should feed your soul every day.
To us, private label is not just a product. It’s a promise. Inspired by chefs and crafted with intention, each item in The Fresh Market Private Label collection has been obsessively vetted, tasted, tested and chosen for something remarkable.
We look for cleaner ingredients, unexpected flavors, heritage techniques and fresh perspectives. That relentless focus helps us sift through the endless options until we light upon something that makes our hearts race: a chef-inspired cookie with a pillow of jam, a four-ingredient sauce with complexity and soul, a cracker that snaps like a flatbread but still melts on your tongue.
These are the quiet details that make all the difference—and the very reasons you fall in love with food in the first place.
And here’s the twist: it won’t cost more to eat this well.
We believe extraordinary food should feed your soul every day. So we work hard to ensure our private label products are priced to outshine their national brand counterparts. It’s our way of making sure you never have to choose between quality and value. You get both. Always.
And with good reason. We see our private label as an extension of your trust in us. We want you to love it the way we do—to share it, rave about it, to spot it on the shelf and feel a little jolt of joy (we’re looking at you, All Dressed Potato Chips).
Fresh Finds & Flavors We're Craving
Yes, these are the foods that passed every test, from texture to taste to table-worthiness. But our commitment goes deeper than that. This is the food we bring home. The food we crave. This is our pick. So if it’s not a standout, it doesn’t stand a chance. These delicious finds stand out as the snacks, meals and staples we bring home every week. We hope you love them as much as we do!
These artisan-style flatbreads bring woodfired flavor straight from your freezer. Hand-stretched dough, thoughtfully layered with premium toppings—think roasted veggies, savory meats, and bubbling cheese—make for a crisp, golden crust and a quick, satisfying bite any night of the week.
Thin, golden and perfectly crisp, these cookies deliver rich, buttery flavor in every delicate bite. Baked in small batches and boxed for easy sharing (or not), they’re the kind of treat that disappears faster than you can say just one more.
Embark on a journey through flavor with The Fresh Market Chocolate Collection. Each hand-crafted bar comes complete with tasting notes, suggested wine and cheese pairings and a healthy dose of indulgence. Perfect for your next cocktail party, charcuterie board or evening on the porch.
Only at The Fresh Market—chef-inspired meals made for real life. Each kit contains premium ingredients, bold flavors and easy step-by-step instructions all prepped, sauced and portioned to go from skillet to table in minutes.
Stone-ground organic corn gives these tortilla chips their hearty crunch and toasted depth of flavor. Lightly salted and perfectly crisp, they’re built for chunky guac, melty queso, fresh salsa—or devoured solo by the handful. Snack-worthy. Dip-ready. Party-approved.
Slow-simmered with ripe organic tomatoes, aromatic herbs, and extra virgin olive oil, our signature tomato sauces bring bold, balanced flavor to the table. No shortcuts, no fillers—just honest ingredients and extraordinary flavor
From citrusy, high-elevation coffees to velvety, full-bodied blends, our exclusive collection spans more than 30 varieties to please every palate. Choose from rare single-origins and wildly craveable, summer-fresh flavors to returning favorites like The Fresh Market Cold Brew.
Buttery, tender and cloaked in a sweet dusting of powdered sugar, these classic tea cookies melt on the tongue. In sweet-tart lime and cheerful lemon.
Fresh Is Our Middle Name
We can't talk about our favorite exceptional offerings without mentioning our fresh selection. Our name is on every fresh selection we offer, from signature items like our Ultimate Crab Cakes, Gourmet Burgers and Fruit Tarts to our peak season produce. We invite you to taste the difference for yourself.
Whether you’re having a date night in, planning a family meal or just need something fast and easy that you know will be delicious, our selection of high quality meat and seafood will help you serve something extraordinary! Our expert butchers can guide you to the best cut of meat or help you select a fully prepped entrée so all you need to do is turn on the cooktop, oven or grill and follow the provided directions.
Our experts source the freshest, best-tasting, largest and most diverse fruits and vegetables they can find—like Eastern apples from the Albinder family of Hudson River Fruit, or colorful grapes that range from sweet and juicy to crisp and tart. Whenever you shop The Fresh Market, you'll find peak season produce that meets our high standards for quality and taste, including a wide selection of fresh Organics.
Have you tried Carla Hall's Sweet Heritage Butter Tarts (exclusively ours!)? How about our guest favorite Rosemary Sea Salt Sourdough bread and rolls? Don't forget our cold case selection of 3 for $12 desserts so you can bring everyone's favorite to the table. From carefully curated baked goods to those we make ourselves, our Bakery is loaded with a fresh selection of sweet treats and savory favorites every day.