Bring on the Best
Nourishing your love of the extraordinary.
When we put our name on something, it means we couldn’t stop thinking about it. The taste, the texture. The silky crunchy yumminess that makes you pause mid-bite and say oh wow.
This is food we believe in—fiercely, fully and with joy.
That belief lives in every jar, box, and bottle with our name on it. Because when you shop our private label, you’re trusting us with your happiness. You’re saying yes to flavor, to care, to craft. You’re embracing the kind of eating that brings you back to the moment—and back to your best self.
Here’s the twist: it won’t cost more to eat this well.
We work hard to ensure our private label products are priced to outshine their national brand counterparts. It’s our way of making sure you never have to choose between quality and value. You get both. Always.
And with good reason. We see our private label as an extension of your trust in us. We want you to love it the way we do—to share it, rave about it, to spot it on the shelf and feel a little jolt of joy (we’re looking at you, All Dressed Potato Chips).
NEW! Breads With Benefits
The Fresh Market SuperbreadIntroducing our new Superbreads, baked with fiber-rich, nutrient dense ingredients and packed with protein, they taste great fresh and even better sliced and toasted. You can find our Superbreads with other healthy alternatives in our Bakery. Discover the benefits and the taste profile of each unique Superbread below!
- Garden Veggie Fruit & Veggie Bread: Plant power has never tasted so good. Wholesome, fluffy and full of savory, fresh-from-the-oven bread flavor, our Garden Fruit and Veggie Bread is the guilt-free go-to you've been waiting for. We bake ours fresh with a balanced mix of high-protein flours, plant-rich nutrients and fiber-packed seeds for a deliciously versatile loaf. Totally free of artificial ingredients too (just like nature intended.)
- Mermaid Magic Spirulina Bread: What do mermaids know that we don't? The tastiest nutrients live under the sea! Our naturally soft mermaid bread is packed with freshwater Spirulina powder for immunity boosting antioxidants and naturally soft texture that taste (and toasts!) like a dream.
- Buck Yeah Buckwheat Bread: Gloriously tasty and deliciously dense, our buckwheat bread is made with digestion friendly ingredients to give your gut the biggest bang for the buck. We baked ours with an all-star lineup of protein, fiber, B complex vitamins and minerals, magnesium, iron & zinc so you can rock your healthy lifestyle goals in stride.
- Sky High Rye Protein Bread: Lift your expectations—and your fiber intake—with our exceptionally tasty Sky High Protein Rye. With fiber through the roof and protein that punches way above its crust, this dense, chewy loaf is brimming with goodness from gut-loving sourdough and chia. Serve in place of traditional rye for a high-flying flavor that fuels your body like a boss.
- EverySeed is Awesome Multigrain Bread: Prepare your taste buds for something extraordinary. We're talking sunflower swagger, flaxseed flair, chia cheer and more than half a dozen of your favorite crunchy, toasty, nutty & totally wholesome seeds and grains. It's hearty, full of flavor and straight-up bursting with omega-3s for a happy heart and even happier vibes.
Our Favorite Recipes for Every Superbread
From savory French Toast to a classic Reuben or PBJ, find your favorite way to enjoy your favorite loaf. Each recipe is designed to bring out the best in every slice—so you can taste each loaf at its absolute peak.
Made With Mermaid Magic Spirulina Bread! Deliciously soft with a tasty boost of freshwater Spirulina! (it’s green!)
Made With Buck Yeah Buckwheat Bread! Baked with fiber-rich pumpkin, sunflower, and flax seeds!
Made With Garden Fruit & Veggie Bread! Goodness that's high in protein , fiber, and flavor!
Made With Sky High Rye Protein Bread! Fiber, protein & wholegrain goodness to let your spirit soar!
Made With Everything is Awesome Multigrain Bread! Packed with protein, fiber, and brain-healthy Omega-3s!
Fresh Finds & Flavors We're Craving
Yes, these are the foods that passed every test, from texture to taste to table-worthiness. But our commitment goes deeper than that. This is the food we bring home. The food we crave. This is our pick. So if it’s not a standout, it doesn’t stand a chance. These delicious finds stand out as the snacks, meals and staples we bring home every week. We hope you love them as much as we do!
These artisan-style flatbreads bring woodfired flavor straight from your freezer. Hand-stretched dough, thoughtfully layered with premium toppings—think roasted veggies, savory meats, and bubbling cheese—make for a crisp, golden crust and a quick, satisfying bite any night of the week.
Thin, golden and perfectly crisp, these cookies deliver rich, buttery flavor in every delicate bite. Baked in small batches and boxed for easy sharing (or not), they’re the kind of treat that disappears faster than you can say just one more.
Embark on a journey through flavor with The Fresh Market Chocolate Collection. Each hand-crafted bar comes complete with tasting notes, suggested wine and cheese pairings and a healthy dose of indulgence. Perfect for your next cocktail party, charcuterie board or evening on the porch.
Only at The Fresh Market—chef-inspired meals made for real life. Each kit contains premium ingredients, bold flavors and easy step-by-step instructions all prepped, sauced and portioned to go from skillet to table in minutes.
Stone-ground organic corn gives these tortilla chips their hearty crunch and toasted depth of flavor. Lightly salted and perfectly crisp, they’re built for chunky guac, melty queso, fresh salsa—or devoured solo by the handful. Snack-worthy. Dip-ready. Party-approved.
Slow-simmered with ripe organic tomatoes, aromatic herbs, and extra virgin olive oil, our signature tomato sauces bring bold, balanced flavor to the table. No shortcuts, no fillers—just honest ingredients and extraordinary flavor
From citrusy, high-elevation coffees to velvety, full-bodied blends, our exclusive collection spans more than 30 varieties to please every palate. Choose from rare single-origins and wildly craveable, summer-fresh flavors to returning favorites like The Fresh Market Cold Brew.
Buttery, tender and cloaked in a sweet dusting of powdered sugar, these classic tea cookies melt on the tongue. In sweet-tart lime and cheerful lemon.
Fresh Is Our Middle Name
We can't talk about our favorite exceptional offerings without mentioning our fresh selection. Our name is on every fresh selection we offer, from signature items like our Ultimate Crab Cakes, Gourmet Burgers and Fruit Tarts to our peak season produce. We invite you to taste the difference for yourself.
Whether you’re having a date night in, planning a family meal or just need something fast and easy that you know will be delicious, our selection of high-quality meat and seafood will help you serve something extraordinary! Our expert butchers can guide you to the best cut of meat or help you select a fully prepped entrée so all you need to do is turn on the cooktop, oven or grill and follow the provided directions.
Our experts source the freshest, best-tasting, largest and most diverse fruits and vegetables they can find—like Eastern apples from the Albinder family of Hudson River Fruit, or colorful grapes that range from sweet and juicy to crisp and tart. Whenever you shop The Fresh Market, you'll find peak season produce that meets our high standards for quality and taste, including a wide selection of fresh Organics.
Have you tried Carla Hall's Sweet Heritage Butter Tarts (exclusively ours!)? How about our guest favorite Rosemary Sea Salt Sourdough bread and rolls? Don't forget our cold case selection of 3 for $12 desserts so you can bring everyone's favorite to the table. From carefully curated baked goods to those we make ourselves, our Bakery is loaded with a fresh selection of sweet treats and savory favorites every day.
We believe extraordinary food should feed your soul every day.
To us, private label is not just a product. It’s a promise. Inspired by chefs and crafted with intention, each item in The Fresh Market Private Label collection has been obsessively vetted, tasted, tested and chosen for something remarkable.
We look for cleaner ingredients, unexpected flavors, heritage techniques and fresh perspectives. That relentless focus helps us sift through the endless options until we light upon something that makes our hearts race: a chef-inspired cookie with a pillow of jam, a four-ingredient sauce with complexity and soul, a cracker that snaps like a flatbread but still melts on your tongue.
These are the quiet details that make all the difference—and the very reasons you fall in love with food in the first place.