The specialty grocery retailer o icially “cut the ribbon” on its Aventura Square location on Wednesday by breaking a six-foot loaf of Cuban bread. The opening also featured customary giveaways and sampling, along with a $2,000 donation to the Feeding South Florida food bank. Celebrity chef Carla Hall also made an appearance later in the day, meeting with guests and signing autographs.

According to The Fresh Market CEO Brian Johnson, the company is thrilled to expand its presence in the city of Aventura.

“We have been a member of the Aventura community for many years and developed a strong connection with our guests,” said Johnson. “We are excited to over Aventura an additional location with The Fresh Market’s award-winning service featuring a variety of local and global products, the highest-quality fresh foods, and a few new experiences we’re sure our guests will love.”

In addition to a larger footprint and expanded indoor and outdoor seating, Aventura Square features the Roasting Plant, where guests can purchase freshly roasted premium co ee beans to order, and an expanded center store concept that includes a café, made-to-order sandwiches, sushi, pizza and smoked-in-house meats.

This is the second South Florida opening in less than a month; The Fresh Market opened its South Miami location three weeks earlier. There are now 22 stores in the region.