GREENSBORO, N.C.—The Fresh Market announced Friday, March 7 the opening of its first-ever Spirits & Wine store this morning. The premium grocer is excited to bring the same exceptional shopping experience to its new adult beverages concept.

The new Spirits & Wine store is located adjacent to The Fresh Market’s Ponte Vedra Beach, FL grocery store location and features a wide selection of premium spirits, wines and craft beer, plus assorted mixers, snacks, glassware, and wine by the glass. Guests can expect more than 7,000 square feet of retail space dedicated to a carefully curated range of spirits including bourbon, whiskies, rums and vodkas, alongside a comprehensive wine selection ranging from European to domestic offerings, craft beers, and chilled beverage coolers.

“The opening of our Spirits & Wine store is an incredible opportunity to expand on our popular beverage program,” said The Fresh Market CEO, Brian Johnson. “Our guests already trust us to provide the highest quality ingredients and finest flavors from around the world. Now, with our Spirits & Wine store, they can enjoy the same impeccable hospitality paired with our new, top-shelf beverage offerings to help make their shopping experience extraordinary.”