Throughout the month of June, the premium grocery retailer pledged to donate 10 percent of the sales price of Carla Hall’s Sweet Heritage Butter Tarts to the Alzheimer’s Association. The campaign aimed to raise awareness and fund critical research toward a cure. In total, The Fresh Market contributed $21,541.70 to the organization.

“It was our pleasure to partner with Carla Hall to help raise awareness and support for the millions of Americans living with Alzheimer’s disease,” said Emily Turner, chief marketing o icer at The Fresh Market. “This cause is close to our hearts at The Fresh Market, and we’re incredibly grateful to the Alzheimer’s Association, Carla Hall, and—most importantly—our guests for helping us reach our fundraising goals.”

“We’re grateful to The Fresh Market and Carla Hall for their commitment to the fight to end Alzheimer’s and all other dementia,” said Sarah Fried, vice president, corporate initiatives, Alzheimer’s Association. “Alzheimer’s impacts millions of families and partnerships like this help fund critical care and support services and disease research, while spurring important conversation and encouraging others to join us in the fight to end this disease.”

Carla Hall—known for her appearances on Bravo, Food Network, and ABC—is a passionate advocate for individuals living with Alzheimer’s disease and a longtime supporter of the Alzheimer’s Association. Her advocacy is deeply personal, inspired by her grandmother’s experience with the disease.

“A big ol’ thank you to everyone who stopped by The Fresh Market and picked up my Sweet Heritage Butter Tarts!” said Carla Hall. “Y’all didn’t just treat yourselves — you helped raise more than $21,000 for the Alzheimer’s Association!

“That’s a whole lot of goodness doing double duty: satisfying your sweet tooth and supporting critical research to help us get closer to a cure. I’m so proud to be part of this delicious way to give back. Let’s keep showing up for each other and keep working to #ENDALZ — one bite at a time!”

The number of Americans living with Alzheimer's is growing — and growing fast. According to the Alzheimer’s Association’s 2025 Facts and Figures report, nearly 7 million Americans are living with Alzheimer’s and it is estimated that more than half of all Americans know someone with the disease. Additionally, almost 12 million family members and friends serve as dementia caregivers.